SEED ROUND · COASTAL VIRGINIA

The relocation layer is missing. We're building it.

Making Moves turns the most stressful part of a real estate transaction into a coordinated, white-label service marketplace for agents, inspectors, providers, and the families they serve.

Live Dashboard

Active Moves12

Vendors47

Revenue$21,400

$0M

Total Addressable Market

$0M

Serviceable Market

0.0%

Relocation Market CAGR

0-month

Runway

THE OPPORTUNITY

Predictable demand. Zero infrastructure.

Military PCS moves in Coastal Virginia arrive on cyclical, forecastable schedules. Agents close meaningful volume in this corridor, yet relocation is still coordinated through fragmented calls, texts, and spreadsheets.

$168M

Relocation and home services across the Coastal Virginia corridor

$25M

Single-geography density opportunity before expansion

3.8%

Corporate relocation market CAGR, alongside predictable PCS schedules

DUAL VERTICAL

One platform. Two distribution engines.

Relocation Marketplace

ENTRY POINT → REAL ESTATE AGENTS

Agents manage client moves through a white-label dashboard under their own brokerage brand. Book movers, packers, storage, cleaners, and utilities without chasing vendors over text.

$100 cross-referral bonus connects agents and inspectors, compounding demand on the same vendor rails.

Home Services & Warranty

ENTRY POINT → HOME INSPECTORS

Inspectors turn inspection reports into timely maintenance recommendations, warranty-tier offers, and recurring service opportunities.

MARKETPLACE ARCHITECTURE

A two-sided marketplace designed to resist leakage.

Making Moves operates as Merchant of Record, making the platform the legal and operational center of every job.

Merchant of Record

Making Moves is the legal counterparty on every job.

Insurance Bundling

Coverage rides with the transaction.

Fee Tiering

Bronze 12%, Silver 10%, Gold 8%.

Dispatch Ownership

Schedules and crew assignments live within the platform.

Escrow Holdback

3–5% retained as a quality bond.

Lead Exclusivity

Top-tier providers receive first-look opportunities.

Six locks, one idea: leaving costs more than staying.

REVENUE MODEL

Multiple monetization paths. One integrated stack.

$420

Average coordination fee per relocation move

12%

Vendor-paid platform fee on avg $3,500 move

$629

Average warranty premium

$399/mo

Top agency subscription

$96

Average home-services call revenue

$350

Warranty deductibles

$119/mo

Lawn-care add-on

$516K

Projected Year 1 Revenue

Seven revenue streams across relocation, recurring software, home services, and warranty products.

UNIT ECONOMICS

The math works before scale.

0.0×

LTV:CAC

Exceeds the 5× strong-marketplace benchmark

0.0%

Blended Gross Margin

0.0-month

Agent CAC Payback

Gross Profit per Relocation Move

Gross Profit per Home-Services Call

Gross Profit per Warranty Plan

0.0%

Projected Net EBITDA Margin in Year 1

GO-TO-MARKET

Prove it by hand. Then automate.

Concierge

Run the first 30 moves manually, validate demand, build provider relationships, and identify the highest-value workflow friction.

Q2–Q3

Automation

Launch the full-stack platform: checklist, cost estimator, timeline generator, and client portal.

Q4+

Scale

Secure brokerage partnerships, onboard 50–200 agents per deal, activate the inspector channel, and lock provider exclusivity.

Supply first — vendors before volume.

TRACTION ROADMAP

Quarterly milestones.

125Relocation moves

50Home-service calls

5–10Vetted vendors

155Relocation moves

75Home-service calls

✔Warranty plans launch

180Relocation moves

100Home-service calls

✔Brokerage deals close

200Relocation moves

150Home-service calls

350Free + converted agents

YEAR 1 ANNUAL TOTALS

Relocation Moves

Home-Service Calls

Warranty Plans

Agents

0-mo

Runway

FINANCIAL OUTLOOK

Revenue scales faster than headcount.

$516K

Year 1

14.6% EBITDA

7 headcount

$1.29M

Year 2

16.2% EBITDA

14 headcount

$2.97M

Year 3

16.1% EBITDA

32 headcount

90% gross-margin target · $180 agent CAC · expansion follows density, not vanity growth.

LEADERSHIP

Built for the corridor. Designed to scale.

Andre Ruffin

Founder, Making Moves

Making Moves begins in the Coastal Virginia PCS corridor, where demand is concentrated, recurring, and underserved. The objective is to own one relocation market deeply before expanding the playbook to similar mobility-driven regions.

CONNECT

Let's talk about the relocation layer.

Making Moves is building the operating system for coordinated relocation — beginning where demand is most predictable.

Contact Andre Ruffin

[email protected]